Sports & Entertainment Licensing and Consulting

Encore Sports & Entertainment is a brand development, licensing and consulting company based in Carlsbad, California, covering individual and corporate representation.

Encore offers unparalleled experience in the field of sports and entertainment licensing. Encore maintains a focused practice area concentrating primarily on sports and entertainment licensing and athlete marketing representation. Encore’s principals have successfully negotiated several thousand license agreements ranging from multimillion dollar celebrity endorsements to sports and entertainment license agreements.
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Our Services

Sports Licensing Company

Athlete Representation

Encore represents professional athletes for all their endorsement negotiations, appearances and license agreements. Encore also assists in promoting its clients’ charitable initiatives. Since its inception, Encore has made a firm-wide commitment to charitable endeavors, both as a contributor and as a facilitator for our athlete clients in their efforts to better their surrounding communities.

Matt Kemp Sports Licensing

Brand Development

Encore is recognized as an industry leader in licensing and sports marketing with a reputation for building/protecting brands and maximizing revenues for its clients. Utilizing both traditional and social media, Encore will build its client’s brand from the bottom up or strengthen an already established brand, resulting in increased marketability and incremental revenue opportunities.

Pepsi Sports Licensing

Corporate Representation

The Encore principals have extensive experience in representing prospective licensees in negotiating license agreements with virtually every major sporting league and entertainment property group and corresponding players association as well as providing athlete and celebrity endorsement consulting. Encore has assisted dozens of businesses seek out and secure sports and entertainment licenses by providing a customized approach designed to present our clients in the very most favorable light.

Crawford Dunkin Donuts Sports License

Sponsorship Sales

Encore’s in-house sponsorship sales team will ensure its clients exceed their funding goals whether it be a one-off charitable event or a multi-year rights package.  Our results have proven return on investment and we continue to exceed our partner and our sponsor expectations.

Encore Sports & Entertainment

As an industry leader in sports marketing, licensing and brand development, Encore employs a team approach to client services and contract negotiation. Encore has negotiated the richest endorsement contracts for players at multiple positions in the NFL, NBA, MLB and more.

In 2004, following his tenure managing the Upper Deck Company’s legal and licensing department during its most successful years in operation, Chris Stuart broke away to form Encore.  The firm philosophy departs from a more typical large-scale corporation, toward a boutique practice that devotes large-scale resources toward its clients in an individualized and personal fashion, while employing the same skill set that negotiated landmark marketing agreements for legends such as Muhammad Ali, Michael Jordan, Tiger Woods, LeBron James and many more.

Our Team

Today, Encore has a team of skilled professionals collectively possessing an expertise in law, negotiation, marketing, philanthropy, and social media that is committed to representing professional athletes and corporations at the absolute highest level.

CEO / President

Chris Stuart is President and Chief Executive Officer of Encore Sports & Entertainment, an athlete and corporate representation company that he co-founded in 2004. In the extremely competitive sports industry, Mr. Stuart has developed a solid reputation and established his business by partnering with an elite and selective client base. Encore represents a variety of athletes and corporations including Drew Brees, CC Sabathia, Carl Crawford, Matt Kemp, Legacy Sports Group, Brand Affinity Technologies, SAGE Trading Cards, the Topps Company, Mickey Mantle IP Holdings and Ted Williams Family Enterprises.

Prior to launching Encore Sports & Entertainment, Mr. Stuart was Senior Director of Licensing and Acquisitions for the Upper Deck Company where he was responsible for handling all negotiations with athletes, leagues, unions and strategic partners. While at Upper Deck, he recruited and negotiated exclusive agreements with athletes such as Tiger Woods, Michael Jordan, Kobe Bryant, LeBron James, David Beckham, Peyton Manning and Derek Jeter.

Mr. Stuart launched his career in sports with the San Diego Chargers in their player personnel and marketing departments. While interning for the San Diego Charger organization, Mr. Stuart received his Juris Doctor from the University of San Diego School of Law. He has been a member of the California State Bar since 1996.

A native of Phoenix, Arizona, Mr. Stuart graduated from the University of Arizona with a degree in Business Administration.

Director of Licensing

Mr. Dunigan has more than 15 years of licensing and marketing experience in the sports and high tech industries.

Before coming to Encore, he served as the Licensing Manager at The Upper Deck Company, managing athlete accounts such as Tiger Woods and LeBron James, among others, and was a company liaison with the major sports leagues (MLB, NFL, NBA) and corresponding players associations.

Prior to Upper Deck, Mr. Dunigan served in marketing roles with Oracle and the San Diego Chargers. Mr. Dunigan is a graduate of California State University, Chico.

Athletic Clients

Encore Sports & Entertainment is recognized as an industry leader in sports marketing, licensing and brand development.  We create strategic marketing solutions to build a brand that will best suit our athletes.


Drew Brees
Brandin Cooks
Dontrelle Inman
Chase Daniel


Matt Kemp
Chris Carter
Eric Chavez


Shawn Michaels
Adam Copeland
Chris Jericho


Ted Williams Family Enterprises, LTD


Tim Salmon

A complete client roster can be provided upon request.

Corporate Clients

Encore works with its corporate clients to help build and protect their brands through competitor analysis, brand assessment and a consideration of our clients’ corporate goals and objectives.

Contact Encore Sports

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Phone: (760) 438-5705
Fax: (760) 438-5077

Contact Encore Sports